Guest post: What editors want in bridal shoots By Kalyani Prasher

Guest post: What editors want in bridal shoots By Kalyani Prasher

There are hundreds of bridal and wedding magazines in the market and in a dying industry these are some of the businesses that are still doing well. Lots of magazines means lots of content needed so wedding photographers are in business… if you get the following stuff right.Stay away from clichés: Please, no shots of the woman looking moodily into the horizon; man and woman looking into each other’s eyes with fake smiles; and definitely not one of the bride fiddling with her jewellery! Think of innovative stills of both the bride and groom, make the shots that look good in your mind and not inspired from other magazines shoots you see.

cupid-dreams-1 Image Credit: Cupid Dreams

Remember that this is not a personal album: Out with the moods and memories and in with style and framing. Wedding photography for a couple is different from that for publication. Here, the people cease to matter – the look, fashion, make-up, jewellery is more important. It doesn’t matter if you don’t even get faces, the shot should make sense according to the brief. Is it a fashion shoot? Then clothes are most important. Is it a beauty shoot? Then focus on the face, feet, hands. In sharp contrast to an actual wedding, it doesn’t matter who the person in the bridal outfit is, it matters more how she is inspiring brides in real life.

Aesthetic appeal: Usually there is a stylist to take care of these matters but keep an eye out on the colour scheme of the photograph. For a change, you can control what goes into your photograph! Unlike a wedding where people can decorate their venues with bizarre colours, the background of your wedding shoot should be one solid colour, preferably white or black, and the embellishment should come from the model and outfits, not props. There is no need to add outside clutter to a bridal shoot where the subject itself is busy and heavy on bling.

Last but not the least, always follow the written brief strictly, don’t try to innovate at the last moment; and share a sample shot with the editors back in the office – it’s easy these days when you have smartphones, just to send a quick sample shot from the location, so everyone knows they are on the same page.

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