Monthly Archive: October 2012

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The Ecosystem: Creating the biggest defensibility for your business




Many entrepreneurs think that the secret sauce lies in a piece of technology or sales and marketing strategy etc. that helps them to succeed. While these are usually key ingredients, it is not sufficient to have them in isolation, as sooner or later someone else will either copy it or build something better. The biggest defensibility a business can build in my opinion, is the ecosystem and it’s culture. It’s probably the most difficult thing to build as it cannot...

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